PACD Cocoa PMU Outreach at Warwagira show

12 Jul 2025

The 28th National Mask and Warwagira Festival came alive at the George Brown School grounds in Gazelle District. A celebration of Papua New Guinea’s rich cultural heritage.

The Project Management Unit (PMU) of the PNG Agriculture Commercialization and Diversification (PACD) Project as part of the project visibility proudly joined the festivities, setting up an engaging information booth among the colorful stalls.

With the theme “Empowering Farmers, Diversifying Futures”, the booth became a hub for curious visitors, farmers, students, and even tourists eager to learn how the project is assisting and contributing to agriculture transformation across the country.

PACD PMU staff warmly welcomed attendees, sharing how the project works to strengthen value chains, improve market access, and encourage the diversification of agricultural products beyond traditional cash crops. From cocoa to spices, from fresh produce to niche exports, the team explained how the project connects farmers to opportunities that can boost incomes and support sustainable rural livelihoods.

To bring the message to life, the booth displayed posters, brochures, and samples of agricultural produce from participating provinces. Demonstrations of value-added products such as processed chicken, roasted Galip Nut and baked products from Galip nut sparked lively discussions. Farmers from East New Britain and beyond exchanged ideas with project officers, while young students left inspired about agriculture as a modern and rewarding career path.

For the PMU, the festival was more than a public outreach—it was a chance to celebrate culture and community while reinforcing the role agriculture plays in sustaining Papua New Guinea’s traditions and economy.

PMU also sends invitation to the partnerships in East New Britain to be part of the team. Thank you for the Kairak partnership and the University of Natural Resources and Environment for joining the team with selling of processed chickens that was supported by the project. Also, the Frangipani Foods Limited a joint partner to 2 partnerships in East New Britain were also present to showcase their products and what they do.